Hero Poker's mission is to be the World's Premier Boutique Online Poker Room, by focusing on quality of service and individual attention.

• Allowing players to play at their own pace and respect the player's lives as individuals and as poker players by providing straightforward and tailor-made reward programs which take into consideration their time and playing style.
• To provide valued players with the highest quality poker apparel as a show of our own appreciation at our own cost and to make high quality promotional merchandise available at a reasonable cost for our community at large.
• To create unique members-only events, focused on creating the most memorable and enjoyable poker experiences in the most exotic locations, coupled with world-class poker and cultural exposure.

Finally, at Hero Poker, we are committed to a community which accepts poker, fundamentally, as a game of skill.

For some, poker is a pastime, a passion or an obsession. But for all of us, poker should never be gambling. Hero Poker stands by the approach that poker is a game of skill. While luck plays a part in the game play, it is an inherent part of the game that makes it accessible to everyone as a start and compensating for that 'luck' is what makes poker a difficult yet highly rewarding game.

Poker is not a gambler's game. It is not a game where you need to destroy your line of credit and your family relations to enjoy yourself or get better at it. It is a game which will always be there when you want to take it up again, be it seriously or casually. There is no rush in poker, you can play at your own pace.

We write this in the mission statement because we want to be clear on the intent of this service. It is a service and mission of respect for those who wish to play poker and not to gamble. So please, play the game at the right stakes and enjoy the game by learning and growing as a player.

We do not write this to patronize you or state the obvious. We write this because we sincerely believe poker is an epic game and we respect each player enough to say: we do not want your gamble, just you as a poker player.